Red Bull has increased their sponsorhip involvement with the Repsol Honda team from next season, and the move will see the Red Bull logo appear on the bike for the first time.
The energy drinks company has been heavily involved in the sport for a number of years through sponsorship of races and riders, but hasn’t been a team sponsor since the early 2000’s when they were the title sponsor of the factory Yamaha team. They have been involved with HRC since 2006 when they were the personal sponsor of Dani Pedrosa and Nicky Hayden, a tradition which has continued with the sponsorship of both Pedrosa and Marc Marquez today.
They will now see their logo added to the bike alongside title sponsor Repsol in a bid to gain greater exposure.
Announcing the arrangement, HRC Executive Vice President Shuhei Nakamoto said:
We are delighted to have the opportunity to grow our partnership with Red Bull. It is an iconic global brand with whom we’ve worked alongside for nine years, so this was the logical next step. I’m sure that this new partnership will increase our visibility, not only as Honda, but also MotoGP on a whole to a wider global audience, which can only be good for the sport.
For many years Red Bull have aligned themselves with extreme sports and enjoyed a lot of brand exposure as a result. This has led to increased competition as the likes of Monster Energy, Go&FUN and Drive M7 have all made in roads into MotoGP in various ways. Monster are involved with sponsoring a number of riders including Valentino Rossi as well as the Tech3 team with Drive M7 and Go&Fun the title sponsor of the Aspar and Gresini teams respectively. Red Bull will now join them in having their logo displayed on a MotoGP bike from next season to supplement their other activities within the paddock.